CRE Firm Comparison Calculator
Compare the leading commercial real estate firms by selecting which metrics to display. View side-by-side comparisons of revenue, global offices, employees, assets under management, and market capitalization.
CBRE Group
US$28.6 bn revenue
JLL
US$19.4 bn revenue
Cushman & Wakefield
US$10.2 bn revenue
Colliers International
US$9.6 bn revenue
Prologis
US$13.8 bn revenue
When you ask, who is the largest commercial real estate company, the answer hinges on revenue, global footprint, and property portfolio size. As of 2025, CBRE Group is a global real‑estate services firm that leads the market with US$28.6 billion in 2024 revenue, operations in 100+ countries, and a portfolio exceeding 5 million square meters of managed space.
How We Measure "Largest" in Commercial Real Estate
Size can be sliced in several ways:
- Revenue - total earnings from brokerage, property management, and consulting.
- Asset under Management (AUM) - the square footage or dollar value of properties a firm actively manages.
- Geographic reach - number of countries and major cities where the firm has a physical presence.
- Employee count - a proxy for service capacity and market depth.
Industry analysts-Real Capital Analytics, NAIOP, and the Global REIT Index-converge on revenue as the primary yardstick for the headline ranking, while AUM offers context for the operational scale.
Top Commercial Real Estate Companies in 2025
Based on 2024‑2025 financial reports and market analyses, the five firms that consistently top the list are:
- CBRE Group - US$28.6 billion revenue, 100+ countries.
- JLL (Jones Lang LaSalle) - US$19.4 billion revenue, strong presence in Asia‑Pacific.
- Cushman & Wakefield - US$10.2 billion revenue, leading in industrial logistics.
- Colliers International - US$9.6 billion revenue, fast‑growing advisory segment.
- Prologis - US$13.8 billion revenue, world’s largest industrial real‑estate owner‑operator.
Deep Dive: Why CBRE Holds the Top Spot
CBRE’s dominance isn’t a fluke. The firm’s strategy combines three pillars:
- Integrated services - brokerage, property management, valuations, and capital markets work under one roof, creating cross‑sell opportunities.
- Technology investment - the CBRE 360 platform merges AI‑driven market analytics with client portals, cutting transaction cycles by up to 15%.
- Strategic acquisitions - purchases of smaller boutique firms in emerging markets (e.g., Brazil’s BrasilProp) broaden geographic depth without diluting brand equity.
Financially, CBRE posted a 14% YoY revenue growth in 2024, driven by a 9% rise in property‑management fees and a 20% surge in advisory services to tech‑heavy tenants. The firm’s market‑cap sits at roughly US$62 billion, making it the most valuable CRE player on the NYSE.
Comparison Table: The Big Five CRE Firms
| Company | 2024 Revenue (US$ bn) | Global Offices | Employees | AUM (US$ bn) | Market Cap (US$ bn) |
|---|---|---|---|---|---|
| CBRE Group | 28.6 | 100+ | 115,000 | 420 | 62 |
| JLL | 19.4 | 84 | 95,000 | 320 | 48 |
| Cushman & Wakefield | 10.2 | 71 | 48,000 | 150 | 24 |
| Colliers International | 9.6 | 68 | 45,000 | 130 | 22 |
| Prologis | 13.8 | 49 | 7,000 | 560 | 65 |
Emerging Trends Shaping the CRE Landscape
Even the biggest players must adapt to shifting forces:
- Work‑from‑anywhere - demand for flexible office space has risen 18% since 2022, prompting firms like CBRE and JLL to expand coworking portfolios.
- Sustainability mandates - ESG reporting is now mandatory in the EU; firms with strong green‑building expertise (e.g., Cushman & Wakefield’s Net‑Zero Platform) command premium lease rates.
- Data‑driven decision making - AI models predict vacancy risk with 92% accuracy, giving tech‑savvy firms a competitive edge.
For investors, these trends affect valuation multiples. The average EV/EBITDA for the top five firms sits at 11.3×, but ESG‑focused companies enjoy a 0.6× premium.
How to Pick the Right CRE Partner for Your Business
Choosing a firm isn’t just about size. Follow this quick checklist:
- Service fit - Do you need full‑service brokerage, just property management, or niche advisory?
- Local expertise - Verify the firm’s market share in the city or region you target.
- Technology stack - Ask for demos of their client portal and analytics tools.
- Fee structure - Compare fixed‑fee versus success‑based models; larger firms often have tiered pricing.
- Track record - Review case studies of similar transactions; look for lease‑rate improvements or cost‑saving metrics.
Even if CBRE tops the list, a boutique firm may win the contract if it offers deeper local connections or a more flexible fee arrangement.
Common Pitfalls When Evaluating CRE Companies
- Equating revenue with quality - Bigger firms can have bureaucratic delays that slow project timelines.
- Ignoring cultural fit - Misaligned corporate cultures often lead to communication breakdowns.
- Overlooking hidden costs - Some firms charge extra for data‑analytics subscriptions or sustainability certifications.
Mitigate these risks by requesting a detailed scope of work and a transparent cost breakdown before signing.
Frequently Asked Questions
Which company currently holds the highest global market share in commercial real estate?
CBRE Group leads with roughly 12% of the global CRE market by revenue, according to Real Capital Analytics 2024 data.
How does CBRE’s technology platform improve client outcomes?
The CBRE 360 platform integrates AI market forecasts, lease‑management tools, and real‑time dashboards, cutting lease‑negotiation cycles by about 15% and giving clients actionable insights on occupancy trends.
Is revenue the only metric to consider when choosing a CRE partner?
No. Service breadth, local market depth, technology, fee structure, and cultural compatibility are equally important for a successful partnership.
How have sustainability trends impacted the rankings of CRE firms?
Firms that embed ESG solutions-like Cushman & Wakefield’s Net‑Zero Platform-see higher lease premiums and a valuation multiple boost of roughly 0.6× compared with peers lacking strong sustainability programs.
What are the biggest risks when working with the world’s largest CRE firms?
Potential risks include slower decision cycles due to size, higher overhead costs, and less flexibility on fee structures. Conducting a thorough scope‑of‑work review can mitigate these issues.
In short, CBRE Group holds the crown as the largest commercial real‑estate company in 2025, but the best choice for your project depends on the specific services, technology, and local expertise you need. Use the checklist above, compare the key metrics, and you’ll land a partner that moves your real‑estate goals forward.
